According to the creative pyramid,the first objective of any IMC campaign is to:
A) stimulate the prospective customer's interest.
B) attract the prospective customer's attention.
C) make the prospective customer aware of the product category.
D) make the prospective customer aware of the brand name.
E) create a communications medium for the prospective customer.

Question

Quizplus · Accepted Answer

A product message is a stimulus. It must break through consumers' physiological screens to create the kind of attention that leads to perception. Attention, therefore, is the first objective of any campaign and the fundamental building block in the creative pyramid.

According to the Creative Pyramid,the First Objective of Any IMC