Which of the following appeals will a marketer use to target a consumer's self-actualization needs?
A) Efficiency in operation or use
B) Dependability in quality
C) Cleanliness
D) Rest or sleep
E) Economy in purchase

Question

Quizplus · Accepted Answer

According to exhibit 10-1, a marketer may use IMC appeals such as opportunity for more leisure, efficiency in operation or use, ambition, avoidance of laborious tasks, curiosity, entertainment, pleasure of reaction, simplicity, sport, play, or physical activity to target a consumer's self-actualization needs.

Which of the Following Appeals Will a Marketer Use to Target