In _____,an innovation in magazine advertising,readers sample a scent by opening a sealed insert tucked into a magazine.
A) color strips
B) gatefolds
C) 3-D ads
D) pop-up ads
E) fragrance strips

Question

Quizplus · Accepted Answer

According to Ad Lab 13-B, fragrance strips, an innovation in magazine advertising, are a great favorite with perfume advertisers. With the Scentstrip, readers sample a scent by opening a sealed insert tucked into a magazine. Despite some consumer complaints, Scentstrips have proved incredibly popular. Fragrances are useful for other products as well.

In _____,An Innovation in Magazine Advertising,readers Sample a Scent by Opening