The First Step in Preparing a Radio Schedule Is To

The first step in preparing a radio schedule is to:

A) identify stations with the greatest concentration of the advertiser's target audience by demographics.
B) determine which time periods (dayparts) offer the most (average quarter-hour) potential buyers.
C) construct a schedule with a strong mix of the best time periods using the stations' rate cards for guidance.
D) gather several different stations' rate cards for comparison.
E) set the advertising budget in terms of reach and frequency.