Which of the following is an advantage of radio advertising?
A) It offers an excellent combination of reach and frequency.
B) It is free from the problem of advertising clutter.
C) It provides scope for unlimited creativity.
D) It is a cost-effective method to reach all markets.
E) It benefits from being long-lived and widely remembered.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 14-D, an advantage of radio advertising is that it offers an excellent combination of reach and frequency. The average adult listens more than three hours a day, radio builds a large audience quickly, and a normal advertising schedule easily allows repeated impact on the listener.

Which of the Following Is an Advantage of Radio Advertising