The percentage of homes in a given area with sets in use tuned to a specific program is expressed as households using TV.
Correct Answer:
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Q1: Television has been overtaken by radio as
Q2: National spot announcements are less expensive than
Q3: Spot ads tend to have more viewers
Q5: An advantage of broadcast television advertising is
Q6: Television is strictly a mass advertising medium;
Q7: There is a finite limit to the
Q8: Most programming is directed at people with
Q9: Through its unique ability to deliver a
Q10: Cable networks tend to reach masses of
Q11: Broadcast TV reaches its audience through wires,which
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