An advertiser cannot buy ads over the full schedule of a channel because cable networks typically aim their overall programming to mass audiences.
Correct Answer:
Verified
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Q15: Advertisers like syndication because they can affiliate
Q16: As audiences fragment,network advertising becomes an increasingly
Q17: Ratings measure the audience as a percentage
Q19: First-run syndication are first-run programs offered free
Q20: Analog technology can provide interactive video and
Q21: _ TV reaches its audience through wires,which
Q22: Cable companies offer discounts for _ positioning
Q23: Which of the following statements is true
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