Whose role would it be to tell the creatives that their idea of using a world championship rodeo bull rider to promote an HMO is not a good idea and will probably open the agency and its client to a great deal of ridicule?
A) The Judge
B) The evaluator
C) The referee
D) The liaison
E) The mediator

Question

Quizplus · Accepted Answer

The Judge evaluates the ad as to whether it will be successful.

Whose Role Would It Be to Tell the Creatives That