Imagine an ad for a radio station showing two disparate commuters in their cars listening to drive-time radio.One has a blissfully content smile on her face,while the other looks exaggeratedly concerned and stressed.The announcer,"One of these commuters is relaxing to Soft Rock 94.Can you guess which one?" According to the creative pyramid,this type of comparative advertising can be used to build an ad's:
A) potential exposure.
B) awareness.
C) interest.
D) credibility.
E) puffery.
Correct Answer:
Verified
Q66: Why do creatives incubate a concept when
Q67: When the art director for the new
Q68: At the creation of the ad campaign
Q69: According to the creative pyramid,the first step
Q70: In the creative process,the big idea:
A) is
Q72: In its ads,Imitrex,a prescription medication for migraines,shows
Q73: The creatives that are in the role
Q74: When the art director was asked to
Q75: Art direction is the:
A) integration of the
Q76: _ can occur when an agency has
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents