The copy platform for Palmer's cocoa-butter-enriched skin softeners would deal with all of the following issues EXCEPT:
A) the time of the year that the ads will need to be run.
B) the names of the media vehicles that will be used in the campaign.
C) the demographics of people who have a strong need for soft skin.
D) the objective of the advertising.
E) how the lotion will satisfy its target market's needs.

Question

Quizplus · Accepted Answer

Though the media may be selected at this time, the specific media vehicle-timing, costs, and availability would need to be determined closer to the actual running of the ad.

The Copy Platform for Palmer's Cocoa-Butter-Enriched Skin Softeners Would Deal