Truly great ads do have certain characteristics in common.These dimensions of greatness are:
A) metaphors and similes.
B) audience resonance and strategic relevance.
C) the ability to break through perceptual barriers and complete information.
D) the informational and transformational dimensions.
E) possible exposures and gross impressions.

Question

Quizplus · Accepted Answer

The characteristics of great ads described in the question are audience resonance and strategic relevance, which means the ad connects with the intended audience and is relevant to the brand strategy. The other options may contribute to the effectiveness of an ad but are not essential dimensions of greatness.

Truly Great Ads Do Have Certain Characteristics in Common