The most important consideration for copywriters and creative directors who are trying to develop an ad campaign for a foreign market is:
A) language.
B) trade barriers.
C) cultural biases.
D) media.
E) acculturation capabilities.

Question

Quizplus · Accepted Answer

A translator should be translating into his or her own language. The advertiser should give the translator an easily translatable copy. The translator must be an effective copywriter to translate the ad effectively.

The Most Important Consideration for Copywriters and Creative Directors Who