GE uses "Imagination at Work" as its slogan.The McGraw-Hill Companies use the slogan "Keeping the world up to speed." Why do these international companies find it necessary to use slogans?
A) To prevent ad obfuscation.
B) To ensure the achievement of the advertiser's marketing objectives.
C) To create a euphemistic image.
D) To provide continuity for an ad campaign.
E) To meet standards established by the organizations.

Question

Quizplus · Accepted Answer

The other purpose is to reduce an ad message strategy to a brief, repeatable, and memorable positioning statement.

GE Uses "Imagination at Work" as Its Slogan