Advertisers sometimes can get _____,a discount applied retroactively as the volume of advertising increases through the year.
A) earned rates
B) promotional discounts
C) trade allowances
D) slotting rates
E) functional discounts

Question

Quizplus · Accepted Answer

Earned rates are discounts that are applied retroactively as the volume of advertising increases through the year. This encourages advertisers to spend more money on advertising and helps to build long-term relationships between advertisers and media companies. Promotional discounts, trade allowances, slotting rates, and functional discounts are all different types of discounts, but they do not necessarily apply retroactively based on volume.

Advertisers Sometimes Can Get _____,A Discount Applied Retroactively as the Volume