_____ is the number of people that buy the publication either by subscription or at a newsstand.
A) Total market coverage
B) Market CPM
C) Combined market circulation
D) Controlled circulation
E) Primary circulation

Question

Quizplus · Accepted Answer

Primary circulation refers to the number of people who purchase the publication either through a subscription or at a newsstand. It does not include controlled circulation (copies distributed for free to a specific targeted audience) or secondary circulation (copies passed along or shared with others). Total market coverage refers to the percentage of a target audience reached by a particular media channel. Market CPM (cost per thousand) refers to the cost of reaching 1,000 members of a target audience through a specific media channel. Combined market circulation is not a commonly used term in media circulation. Controlled circulation refers to copies of a publication distributed for free to a pre-selected audience, such as industry professionals or members of a specific organization.

_____ Is the Number of People That Buy the Publication