Horizontal publications cover a specific industry in all of its aspects.
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Q12: An ad for a car on the
Q13: A magazine's ad rates are solely based
Q14: The on-sale date is the date printed
Q15: In controlled circulation,the publisher mails the magazine
Q16: Run-of-paper advertising rates ensure an advertiser a
Q18: Newspapers charge premium rates to carry legal
Q19: National newspaper advertising rates are on average
Q20: One of the disadvantages of magazines as
Q22: Which of the following statements concerning the
Q23: An insertion order consists of the date
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