Assume that a local retailer agrees to advertise during the live broadcast of the local parade and tree lighting ceremony.Due to equipment problems,the event was not broadcasted,and the station showed an old episode of "Andy Griffith" instead.Because of its advertising agreement with the network,the retailer would receive a(n)_____ to compensate for the missed commercials.
A) affidavit of nonperformance
B) redo
C) do-over
D) preemption notice
E) makegood

Question

Quizplus · Accepted Answer

A makegood refers to free advertising time an advertiser receives to compensate for spots the station missed or ran incorrectly or because the program's ratings were substantially lower than guaranteed.

Assume That a Local Retailer Agrees to Advertise During the Live