Some advertisers avoid using network TV advertising because:
A) FCC approval of TV commercials is difficult to obtain.
B) network advertising requires a long lead time.
C) all advertisers-no matter how large their advertising budget-receive identical coverage.
D) advertisers find that the full network lineups always coincide with their target markets.
E) it is basically unregulated.

Question

Quizplus · Accepted Answer

Network advertising requires a long lead time, which means that advertisers must plan their campaigns months in advance. Some advertisers may prefer more flexibility in their advertising strategies and may choose to use other media channels that allow for more rapid response to changing market conditions.

Some Advertisers Avoid Using Network TV Advertising Because