Until the advent of the Internet,broadcast television grew faster than any other advertising media in history.
Correct Answer:
Verified
Q4: Television is no longer the most cost-effective
Q6: Because the public considers TV as the
Q7: First-run syndication is also called barter syndication.
Q7: There is a finite limit to the
Q9: Through its unique ability to deliver a
Q9: Television time is divided into dayparts.
Q10: The ability to fragment the mass audience
Q11: Media buyers use the last few Nielsen
Q12: It is easier to gather reliable information
Q13: Audience composition is the percentage of homes
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