When Megan saw the banner ad for Prim Fashion Design School on her screen,she clicked on the ad to connect the school's homepage.If the advertising rate for the banner ad were determined by the number of people who saw the banner,clicked on it,and visited the homepage,then the method would be called:
A) click-throughs.
B) costs per click.
C) advertising links.
D) media linkages.
E) site landing pages.

Question

Quizplus · Accepted Answer

Click-throughs are used by publishers who will charge their clients when a user actually clicks on a banner ad to visit the advertiser's landing page.

When Megan Saw the Banner Ad for Prim Fashion Design