Which of the following statements about packaging is true?
A) Ad agencies are always involved in packaging decisions.
B) Environmentally safe packaging is actually cheaper to produce than packaging that is not recyclable.
C) Consumers respond to packaging intuitively, so package design can be as important as advertising in building a brand's image.
D) Buying packaging includes only research.
E) Packaging only serves as an advertising medium; it does not protect the product.

Question

Quizplus · Accepted Answer

Consumers do respond to packaging intuitively, and package design can be as important as advertising in building a brand's image. Packaging must strike a balance between functionality and design to provide protection as well as an engaging look and feel. While ad agencies may be involved in the process, packaging decisions typically involve multiple stakeholders from the brand team and manufacturing partners. Environmentally safe packaging can be more expensive to produce, but it may ultimately save costs in waste disposal fees or appeal to eco-conscious consumers. Research is a key part of packaging, but it also involves product testing and development to ensure functionality and safety.

Which of the Following Statements About Packaging Is True