Which of the following statements about transit advertising is true?
A) Transit advertising is not useful for national marketers.
B) Most advertising practitioners do not consider transit advertising a major advertising medium.
C) Local advertisers typically do not use transit advertising because of its costs.
D) It is impossible to gauge the reach or frequency of transit advertising.
E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins.

Question

Quizplus · Accepted Answer

While transit advertising is not as widely used as other advertising mediums such as television, radio, and digital channels, it is still considered a major advertising medium by some practitioners.

Which of the Following Statements About Transit Advertising Is True