The primary reason some advertisers set up a wholly owned in-house ad agency is to:
A) increase their overhead.
B) save money and tighten control over their advertising.
C) stimulate external creative efforts on the part of the marketing staff.
D) meet the challenge of ad agencies and mass media with respect to creative incentives.
E) increase the percentage of the markup they earn.

Question

Quizplus · Accepted Answer

The primary reason for some advertisers to set up a wholly owned in-house ad agency is to save money and have tighter control over their advertising. By having their own ad agency, advertisers can reduce costs associated with outsourcing to external agencies and have control over their branding and messaging.

The Primary Reason Some Advertisers Set Up a Wholly Owned