According to the _____,people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.
A) Elaboration likelihood model
B) stimulus-response theory
C) equity theory
D) theory of cognitive dissonance
E) expectancy theory

Question

Quizplus · Accepted Answer

The theory of cognitive dissonance explains that individuals strive to justify their behavior by reducing cognitive dissonance, which is the mental discomfort caused by holding two or more conflicting beliefs or values. People do this by changing their beliefs, attitudes, or behaviors to make them more consistent with each other.

According to the _____,People Strive to Justify Their Behavior by Reducing