_____ is the product's ability to satisfy both functional needs and symbolic wants.
A) Market position
B) Product satisfaction
C) Benefit satisfaction
D) Utility
E) Market satisfaction

Question

Quizplus · Accepted Answer

Utility refers to the product's ability to satisfy both functional needs and symbolic wants, encompassing the overall usefulness and value derived from the product.

_____ Is the Product's Ability to Satisfy Both Functional Needs