A brewing company markets caffeinated alcoholic beverage under the two different brands.Both brands are fast-growing and profitable.Since a distinct target market has been identified for each brand,it was essential that the brewery use a(n)_____ branding strategy with this product line.

Question

Quizplus · Accepted Answer

A company uses individual branding as a part of its strategy to appeal to distinct target markets.

A Brewing Company Markets Caffeinated Alcoholic Beverage Under the Two