One company manufactures sweatshirts that,according to ad testimonials,"capture the essence of a cat and the heart of its owner." This company is using _____ segmentation to market its shirts.
A) psychographic
B) volume
C) benefit
D) geographic
E) demographic
Correct Answer:
Verified
Q38: In October 2006,Wal-Mart Stores began a store
Q39: According to the text,market segmentation is a
Q40: If the supply of a product is
Q41: The _ element of the marketing mix
Q42: The _ refers to the consumer's perception
Q44: A pizza restaurant buys fountain drinks,which it
Q45: Over the past decade,brands that were once
Q46: What is the next step for a
Q47: When compared to consumer markets,business markets:
A) contain
Q48: Purchase decisions in the business market are
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents