According to the text,market segmentation is a two-step strategic process.The first step is to:
A) conduct advertising research that determines consumers' reactions to various ad campaigns.
B) identify groups of people with certain shared characteristics.
C) aggregate groups of people or organizations into larger market segments.
D) develop place, time, and possession utility.
E) determine which personal influences will have the appropriate effect on consumers.

Question

Quizplus · Accepted Answer

The first step of market segmentation is to identify groups of people with certain shared characteristics. This is done through research and analysis to determine which characteristics are relevant and meaningful for the particular product or service being offered. Once these groups are identified, they can be targeted with marketing messages and strategies that are tailored to their specific needs and preferences.

According to the Text,market Segmentation Is a Two-Step Strategic Process