Southwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Southwest Airlines utilized _____ to identify these customers.
A) computer programming
B) data warehousing
C) customer relationships management
D) data mining
E) intervention

Question

Quizplus · Accepted Answer

Southwest Airlines utilized data mining to identify its most profitable customers and similarities between less profitable customers and the most profitable ones. Data mining involves applying mathematical models and algorithms to large sets of data to identify patterns and insights.

Southwest Airlines Applied Mathematical Models to Determine Which Customers in Its