Which of the following exploratory techniques is used most often in business research?
A) Proxemics
B) Empathic research
C) Focus groups
D) Street ethnography
E) Surveys

Question

Quizplus · Accepted Answer

Focus groups are generally the most commonly used exploratory technique in business research. This is because they allow for the gathering of detailed qualitative data in a group setting, allowing researchers to identify key themes and insights that might not be apparent through other methods like surveys or observational studies. Proxemics, empathic research, and street ethnography are all less commonly used techniques that may be more appropriate for specific research contexts or questions.

Which of the Following Exploratory Techniques Is Used Most Often