Which statement below best reflects the general rule regarding how many group interviews should be conducted for a given research project?
A) Conduct interviews until no new insight is gained
B) Use at least 3 groups for every geographic region involved
C) Include groups of men only, women only, and men and women combined
D) The more homogeneous the groups, the more groups are needed
E) All of the above are true

Question

Quizplus · Accepted Answer

The general rule for group interviews is to conduct interviews until no new insight is gained. While using multiple groups and including different demographics can provide valuable information, the ultimate goal is to gather as much insight as possible, and that can vary depending on the project.

Which Statement Below Best Reflects the General Rule Regarding How