An attitude scale that correctly forecasts the outcome of a purchase decision has _____ validity.
A) discriminant
B) content
C) face
D) concurrent
E) predictive

Question

Quizplus · Accepted Answer

Predictive validity refers to the ability of a scale to accurately predict future behavior or outcomes. In this case, the attitude scale is being used to forecast the outcome of a purchase decision, so the best choice is predictive validity. The other types of validity (discriminant, content, face, and concurrent) do not relate to the ability to predict future behavior.

An Attitude Scale That Correctly Forecasts the Outcome of a Purchase