Which of the research questions/hypotheses below is best answered using cross-tabulations?
A) What percentage of men and women prefer brand A over brand B?
B) What percentage of residents shop at the local grocery store?
C) Is brand loyalty related to brand image?
D) What happens to sales when prices drop?
E) Where do most of our consumers live?

Question

Quizplus · Accepted Answer

Cross-tabulations are useful for comparing the relationship between two or more categorical variables, such as gender and brand preference. The researcher can use cross-tabulations to determine the percentage of men and women who prefer brand A over brand B.

Which of the Research Questions/hypotheses Below Is Best Answered Using