Which of the following is true of the association between brand loyalty and attitude toward the brand if the product moment correlation coefficient between brand loyalty and attitude toward the brand is .65 with a p value of .01?
A) As brand loyalty increases, attitude toward the brand increases
B) There is a moderately strong relationship between the two variables
C) The relationship can be attributed to more than simply random fluctuations
D) There is a linear relationship between the two variables
E) All of the above

Question

Quizplus · Accepted Answer

The correlation coefficient of .65 indicates a moderately strong, positive linear relationship between brand loyalty and attitude toward the brand. The p value of .01 indicates that the relationship is statistically significant and cannot be attributed to chance alone. Therefore, as brand loyalty increases, attitude toward the brand also increases, and this relationship is not due to random fluctuations.

Which of the Following Is True of the Association Between