Which of the following questions is best addressed using MANOVA?
A) A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans
B) A psychologist wants to understand the underlying personality factors associated with materialism in consumers
C) An airline wants to classify its customers into groups based on their relative profitability
D) The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents
E) A retail store wants to determine if there are differences in perceptions of service quality associated with gender and income level categories

Question

Quizplus · Accepted Answer

MANOVA (multivariate analysis of variance) is used when there are multiple dependent variables and categorical independent variables. In this scenario, the categorical independent variables are gender and income level categories, and the dependent variable is perception of service quality. Therefore, MANOVA is the best choice. A, B, C, and D can be addressed using other statistical techniques such as multiple regression, factor analysis, clustering, and ANOVA, respectively.

Which of the Following Questions Is Best Addressed Using MANOVA