Which of the following communication channels has the lowest media richness?
A)Newsletter
B)Email
C)Telephone call
D)Video conference
E)Instant messaging

Question

Quizplus · Accepted Answer

Newsletters are less media-rich compared to all the other options given here, since they convey only verbal information, are not customized for different receivers, and usually do not involve any feedback from the receiver to the sender of the message.All the other forms of communication mentioned here are more media-rich than newsletters.Refer: Exhibit 9.4

Which of the Following Communication Channels Has the Lowest Media