Betsy wants to determine if the types of products advertised on television vary depending on the time of day. Which type of archival research approach should she employ in this scenario?
A)Survey archive
B)Content analysis
C)Statistical records
D)Written records

Question

Quizplus · Accepted Answer

Betsy should employ content analysis because she is analyzing the types of products advertised on television at different points in time. Content analysis involves studying recorded communication, such as television broadcasts, to analyze the content and its characteristics. In this case, Betsy would need to record and analyze the types of products advertised during different time periods to determine if there is a pattern or variation. The other archival research approaches listed (survey archive, statistical records, and written records) do not fit the scenario as well as content analysis.

Betsy Wants to Determine If the Types of Products Advertised