Content analysis and systematic observation are similar because both _____.
A)require researchers to devise coding systems
B)depend on qualitative data
C)are forms of laboratory experiments
D)require concealed participation

Question

Quizplus · Accepted Answer

Both content analysis and systematic observation require researchers to create and use coding systems to analyze data. However, content analysis is often based on qualitative data, while systematic observation can be conducted with both qualitative and quantitative data. Both methods also do not necessarily involve laboratory experiments and concealed participation.

Content Analysis and Systematic Observation Are Similar Because Both _____