Students are asked to evaluate the food provided in the university cafeteria on 7-point scales with bipolar adjectives such as poor-good and inexpensive-expensive. What type of scales do these measures represent?
A)Graphic rating
B)Comparative rating
C)Semantic differential
D)Behavioral measure

Question

Quizplus · Accepted Answer

These measures represent a Semantic Differential scale, which involves asking respondents to rate a concept or object on a series of bipolar adjectives. In this case, students are evaluating the food based on polarities such as poor-good and inexpensive-expensive.

Students Are Asked to Evaluate the Food Provided in the University