Roweil Company is a manufacturer of agricultural chemicals located in Eastern North Carolina. Roweil sells its products directly to farmers in the Atlantic states the company is known for the quality of the product, its packaging, delivery and customer service. The production process at Roweil involves several steps, one of which involves the cleaning of each vat before a batch of a new chemical is added. This is done so there is no contamination of chemicals. Currently the cleansing of the batch is time-consuming, requiring a good bit of water and additional chemicals, to ensure that the vat is appropriately cleaned. The waste of the cleaning process is itself treated carefully, as many of the chemicals Roweil produces can be harmful to plants and animals if not properly handled. Roweil is considering an investment in new equipment that would speed up the cleaning process and would require less water and fewer additional chemicals. The new process would involve the application of heat and high air flow. The new cleaning equipment would however be quite expensive.
Required:
(a) Comment on the strategic issues facing Roweil concerning the potential investment in the cleaning equipment.
(b) What are the ethical questions, if any, that should be addressed in the above decision?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q36: Both cost leadership and differentiated firms can
Q37: Sustainability is the balancing of short and
Q38: When performing value chain analysis, which of
Q39: The financial critical success factor of profitability
Q40: SWOT analysis, a valuable analysis tool, stands
Q42: Patagonia, maker of clothing and gear for
Q43: A measure of research and development on
Q44: Which of the following is not a
Q45: Which of the following is not an
Q46: Some of the indicators of a growing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents