The differentiation strategy requires all of the following resources, except:
A)Strong marketing capability.
B)Long tradition in the industry or unique skills.
C)Product engineering.
D)Products designed for ease of manufacture.
E)Corporate reputation for quality or technology leadership.

Question

Quizplus · Accepted Answer

The differentiation strategy requires strong marketing capability, a long tradition in the industry or unique skills, product engineering, corporate reputation for quality or technology leadership. However, it does not necessarily require products designed for ease of manufacture. In fact, some differentiated products may require complex manufacturing processes in order to achieve their unique features or characteristics.

The Differentiation Strategy Requires All of the Following Resources, Except