In SWOT analysis, strengths and weaknesses are most easily identified by looking:
A) At the firm as a potential customer.
B) Inside the firm at its specific resources.
C) At the firm's competition.
D) At the firm's product.
E) Outside the firm from a consultant's perspective.

Question

Quizplus · Accepted Answer

Strengths and weaknesses are internal factors and can be identified by looking inside the firm at its specific resources such as its employees, technology, processes, and financial resources. A consultant's perspective or looking at the firm as a potential customer may provide additional insights but may not necessarily capture all the internal factors affecting the firm. Looking at the firm's competition and its product can provide insights into external environmental factors and opportunities and threats.

In SWOT Analysis, Strengths and Weaknesses Are Most Easily Identified