During the sales life cycle, which is an example of what happens during the maturity phase?
A) Sales and price decline, as do the number of competitors.
B) Sales continue to increase but at a decreasing rate. The number of competitors and product variety decline.
C) Sales increase rapidly along with an increase in product variety.
D) Sales rise slowly as customers become aware of the new product or service. Product variety is limited.

Question

Quizplus · Accepted Answer

During the maturity phase, sales continue to increase but at a decreasing rate. The number of competitors and product variety decline. This is because the market becomes saturated and customers have already been exposed to the product or service.

During the Sales Life Cycle, Which Is an Example of What