During the sales life cycle, which is an example of what happens during the introduction phase?
A) Sales and price decline, as do the number of competitors.
B) Sales continue to increase but at a decreasing rate. The number of competitors and product variety decline.
C) Sales increase rapidly along with an increase in product variety.
D) Sales rise slowly as customers become aware of the new product or service. Product variety is limited.

Question

Quizplus · Accepted Answer

During the introduction phase, sales are slow as customers become aware of the new product or service. Additionally, product variety is limited, as companies focus on refining and perfecting their initial offering. Therefore, option D is the correct answer.

During the Sales Life Cycle, Which Is an Example of What