Selling the same standardized product and using the same basic marketing approach in each national market is called _____.
A) unrelated diversification strategy
B) multidomestic strategy
C) national strategy
D) focused-differentiation strategy
E) global strategy

Question

Quizplus · Accepted Answer

Selling the same standardized product and using the same basic marketing approach in each national market is called global strategy.

Selling the Same Standardized Product and Using the Same Basic