A group of managers analyze both the internal strengths and weaknesses of their organization as well as the opportunities and threats of the external environment. What type of analysis is this?
A) Mission analysis
B) SWOT analysis
C) Functional analysis
D) Diversification analysis
E) Competition analysis

Question

Quizplus · Accepted Answer

SWOT analysis is a planning exercise in which managers identify internal organizational strengths (S) and weaknesses (W) and external environmental opportunities (O) and threats (T).

A Group of Managers Analyze Both the Internal Strengths and Weaknesses