Which of the following is true of ethnocentrism? A) It enhances the ability of an organization to assess a foreign market in its true light. B) It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries. C) American managers have generally been uninfluenced by it, especially in the beginning of the 21^st century. D) It is the cornerstone of effective adaptation in the field of international marketing. E) Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.

Question

Quizplus · Accepted Answer

Ethnocentrism is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. It was particularly a problem for American managers at the beginning of the 21^st century because of America's dominance in the world economy during the late 1990s.

Which of the Following Is True of Ethnocentrism