Which of the following is a controllable element for an international marketer?
A) Level of technology
B) Geography and infrastructure
C) Channels of distribution
D) Cultural forces
E) Competitive forces

Question

Quizplus · Accepted Answer

Channels of distribution represent a controllable element for an international marketer. The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. Refer to Exhibit 1.3-The International Marketing Task.

Which of the Following Is a Controllable Element for an International