To a foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.
A) insensitivity
B) ethnocentrism
C) apathy
D) empathy
E) indifference

Question

Quizplus · Accepted Answer

Though many behaviors are borrowed from other cultures, they are combined in a unique manner that becomes typical for a particular society. To a foreign marketer, this similar-but-different feature of cultures has important meaning in gaining cultural empathy.

To a Foreign Marketer, the Similar-But-Different Feature of Cultures Has