In the context of cultural values, which of the following statements is true?
A) Countries that are high in individualism and low in uncertainty avoidance tend to be more innovative.
B) Diffusion of innovations will be fast in countries that are low on individualism and high on uncertainty avoidance.
C) Based on the experiments done with American and Chinese students, individualistic cultures tend to respond more favorably to self-focused appeals.
D) Based on the experiments done with American and Chinese students, emotional appeals tend to attract people from collectivistic cultures.
E) Based on the experiments done with American and Chinese students, individuals dislike the novelty in relation to their own cultures.

Question

Quizplus · Accepted Answer

Hofstede's data on cultural values suggest that the diffusion of innovations will be slower in Japan and France than in the United States. Such predictions are consistent with research findings that cultures scoring higher on individualism and lower on uncertainty avoidance tend to be more innovative.

In the Context of Cultural Values, Which of the Following